General Job Description: The Marketing Coordinator will be located in San Antonio but will support marketing activities for Austin and San Antonio and will report to the Hospital Directors for MissionVet Specialty & Emergency and Austin Veterinary Emergency & Specialty Center. The primary job for the Marketing Coordinator is to build positive awareness of the hospitals with the goal of increasing referrals and caseload. The Marketing Coordinator will support the Marketing Director, Referral Relationship Managers, and hospital-wide teams for tactical marketing execution and assistance of marketing strategies and organizational efforts to drive practice growth.
Specific job responsibilities include:
Becomes an expert on AVES and MissionVet services and capabilities to be a credible source of information for referring veterinarians and the pet owner community.
Responds to online inquiries
Works with various vendors to update reorder marketing materials as needed (client and rDVM)
Manages hospitals’ online reputation
Shares positive reviews with hospital staff
Follows up with hospital director or other hospital personnel as needed
Manages the day-to-day execution of social media platforms and strategies including content acquisition and incentives
Coordinates industry-focused events such as continuing education conferences, pet owner-geared community events, as well as hospital presence at trade shows. Works with local organizations to execute community events.
Leads the events with little to no oversight, including soliciting and leading staff volunteers, ordering needed collateral, etc.
Supports the coordination of industry-related PR and media outreach for important hospital events and news.
Manages the client survey process.
Supports the Marketing Director in the day-to-day management of all additional marketing programs including but not limited to: website maintenance, SEO, CRM management, direct mail, and email platforms.
Helps support administrative functions of the marketing service. This includes some data entry, reconciling marketing invoices, communicating with corporate HQ, etc. (credit card backup)
Reports to the Marketing Director on metrics to track success of marketing initiatives.
Emulates the AVES and MissionVet brand in day to day activities by exemplifying the following traits: clear and accurate internal and external communication, compassion for pets and clients, desire to provide superior customer experience, positive attitude, self-starter, flexibility, ability to wear multiple hats, roll up sleeves when needed, and work well with a team
2-3 years of experience in marketing, PR or sales
Clear understanding of the importance of integrated marketing techniques and marketing’s collaborative impact/involvement across a business organization
Demonstrated ability to manage multiple projects and prioritize tactics while staying organized
Passion for learning more about the marketing field and working with people to build lasting relationships
Experience in the following tools is a plus: marketing automation tools, social media dashboards (HeyOrca, etc.), email marketing tools, and Adobe CS or other design tools